persuit-of-perfection-hytek

From the original intention of the beauty industry to the eternal clean space service: Persuit of Perfection

---- The entrepreneurial journey and future blueprint of Mr. Tan Cheng, the founder of Hengtai ( Hytek Global) Hi-Tech Group, persuit-of-perfection-hytek-global

Starting his business early in 2012, from Talent Gathering, Hengtai ( Hytek Global) Purification, Beauty Industry Construction to the integrated service platform Hengtai ( Hytek Global) Hi-Tech Group, Mr. Tan Cheng has the courage to build dreams and is diligent in realizing them. Faced with the complex internal and external environment, Tan Cheng always adheres to the unchanging rules of "user thinking" and "less is more", and is committed to building a star factory in the beauty industry and becoming a high-quality home delivery for beauty industry decoration projects.

Discover the pain points of the industry and create a "dream space"

In 2012, clean room engineering was still an emerging industry, mainly used in the electronics and pharmaceutical industries, and was less used in the cosmetics field. Due to the particularity of the cosmetics industry, the requirements for workshops are also more stringent, which leads to such a contradictory situation: companies that understand clean room engineering do not understand the requirements of cosmetics production, and workshop design cannot maximize efficiency; companies that understand cosmetics production do not know how to propose clean engineering requirements and cannot realize the characteristics of cosmetics workshops.

Tan Cheng, who had been working in the cosmetics industry for 8 years at this time, was keenly aware of the pain points of the industry. "As the client, cosmetics manufacturers have many demands that cannot be met, and clean room contractors cannot provide corresponding solutions. In the end, companies can only make do." Tan Cheng, who was unwilling to compromise, started his entrepreneurial journey.

The establishment of "Tailenju" company was the first step for Mr. Tan Cheng to lay out the beauty industry engineering services, transforming the experience and knowledge accumulated in the cosmetics industry in the past into providing consulting, production license processing and other corporate services. In the third year of "Tailenju", Tan Cheng began to realize that simply providing corporate consulting services did not seem to solve the fundamental problems between beauty industry purification and traditional indoor engineering. "I realized these problems at the time and began to think, since there is such a gap in the cosmetics industry, how can I get in."

In traditional beauty industry decoration projects, cosmetics manufacturers often outsource several major areas such as production plants, laboratories, and offices to different design companies and engineering companies. Each design team has a different style, and the needs of cosmetics manufacturers are not clear, which eventually leads to an embarrassing situation where the decoration styles of plants, laboratories, and offices are very different. It seems that the entire cosmetics industry is waiting for the birth of a company that specializes in beauty industry engineering services, and Tan Cheng noticed the demands of the cosmetics industry. In 2015, Guangzhou Hengtai ( Hytek Global) Purification Technology Co., Ltd. was born.

"Since its inception, Hengtai ( Hytek Global)'s positioning has been different from traditional decoration projects. We do not simply repeat the stacking, but give each space unique lines and colors." If cosmetics are dreams in bottles, then Tan Cheng's goal is to create a "Dream Space."

  ▴ Industrial Park Planning Rendering

Combination innovation empowers enterprise development

The main visible material in the traditional cosmetics purification workshop is the boring and single gray-white steel plate, which is incompatible with the cosmetics endowed with the concept of beauty and fashion.

According to reports, most cosmetics manufacturers have beautiful and exquisite requirements for the decoration of workshops, laboratories, and offices, and the market potential is huge. How to build a cosmetics

factory with beauty characteristics while complying with the cosmetics production specifications is a question that Tan Cheng has been thinking about.

"Since there is this demand, we must find a way to solve this demand." With keen insight and bold business execution, Tan Cheng innovatively integrates the beauty industry and engineering, establishes

three core departments, focuses on beauty industry design engineering services, turns production sites into marketing scenes, and helps customers create exclusive IP.

The three major business divisions under it each perform their duties and take their strengths: the GMP workshop division that integrates scientific research and development, engineering design, construction and

installation, and commissioning services; the fine decoration division that taps into the soft power of enterprises, helps enterprises to carry out hardware construction, and builds core competitiveness; and

the Consulting Service Division that provides consulting services for relevant industry laws and regulations and filing licenses. At the same time, it links the supply chains of production equipment

procurement, environmental protection, fire protection, etc., providing considerate one-stop services.

Knowing both the cosmetics industry and engineering design, Hengtai ( Hytek Global), as an integrated service platform, has achieved an annual sales output value of 100 million yuan only three years after its establishment. But at the same time, the contradiction between the high-speed growth performance and the delivery ability of the small team has also emerged.

▴ Mr. Tan Cheng went to Japan to participate in business exchanges with well-known cosmetics companies

Customer-centric, Striver-oriented Development

Looking back on Hengtai ( Hytek Global)'s development history, Mr. Tan Cheng lamented that service and quality have always been the bottom line that Hengtai ( Hytek Global)

insists on. In 2018, Hengtai ( Hytek Global) was only a small team of about 30 people. Facing the continuous influx of orders, they were more worried than happy. If the results

cannot be delivered on time, or if customers cannot be well served during the delivery process, this will affect the company's reputation in the industry in the future. "At that time,

I deliberately slowed down the speed of accepting orders and served existing customers wholeheartedly, because we must ensure that every customer can get the best service."

Guarantee good service for every customer, adhere to "user thinking" as the core, take "customer achievement" as its own responsibility, and create exclusive "industry symbols"

for each customer with an international perspective to achieve value output. This is Tan Cheng's definition of high-quality service, and it is also the corporate philosophy that he

personally conveys to customers.

Many new players do beauty engineering but do not understand the professional knowledge of cosmetics. But Mr. Tan Cheng is different. He smiled and said, "I am a professional.

If a customer wants to get involved in the field of cosmetics production, I can give them very professional advice, from the early equipment procurement to product development,

whether the existing process can be done, whether it is worth doing... These are all our additional services, so many customers generally like to deal with us."

Accurately grasping the value demands of each customer and providing the best service are the core factors for Hengtai ( Hytek Global)'s evergreen development and continuous expansion.

At the same time, the expansion of business scale also leaves unscientific employee management methods. "I always believe that the real decline of people and enterprises begins from

the moment they stop struggling." Tan Cheng's emphasis on struggle is self-evident. Attaching importance to hard-working employees not only affirms the performance of employees

and enhances their inner sense of accomplishment, but also injects strong and positive energy into the healthy development of the company. At the same time, in terms of the reward

mechanism, Tan Cheng abandoned the traditional "grant system" and innovatively adopted the "acquisition and sharing system" to absorb outstanding employees as business partners.

After more than 10 years of entrepreneurship, in the face of ever-changing market demands, Mr. Tan Cheng and his team have taken one step at a time to continuously improve

the competitiveness of their products on the road of innovation and create better value and services for customers. In the future, Hengtai(Hytek Global) will continue to focus on

the competitiveness of its products and continue to innovate and improve in the field of beauty engineering services. (Thank You.)